The Argentine Football Association has renewed its
sponsorship agreement with the foreign exchange broker XTrend for a third year.
The deal extends the broker’s role as the official fintech partner of
Argentina’s national team in Europe.
The partnership began in 2023, one year after Argentina won
the FIFA World Cup. Since
then, XTrend has used football to promote its brand, while the AFA has
leveraged the collaboration to expand its reach beyond sports.
Other Sponsorship Deals with AFA
Previously, CySEC-regulated brokers T1Markets and TradeATF
signed digital sports sponsorship agreements with the AFA.
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Binance also signed a five-year sponsorship deal with the
AFA in 2022, marking its first national team partnership, according to Finance
Magnates.
XTrend Branding Continues Across AFA Matches
Under the renewed agreement, XTrend branding will continue
to appear during AFA matches and promotional campaigns. The broker will also
remain involved in global fan activities linked to Argentina’s team. In 2022,
XTrend became a sponsor of Italian Serie A club ACF Fiorentina.
“Supporting the World Champions allows us to connect with
millions of fans worldwide and provide them with unique experiences,” commented
Kai T H, Director of XTrend.
“Our journey with AFA has been a powerful driver for our
global growth, and we are excited to continue this path together.”
CFD Brokers Increase Sports Sponsorship Amid Betting
Restrictions
Retail trading brands, including CFD brokers, have
been increasing their sports sponsorship spending, with total investment
reaching $183 million in the 2024–25 season, according to Matt House, CEO of
SportQuake.
Football remains the primary focus, though Formula One and
basketball are also gaining attention. CFD brokers such as Swissquote, eToro,
and Plus500 have invested heavily in club and regional partnerships.
Betting brands, which currently sponsor 11 Premier League
teams with deals worth $135 million, face a UK ban on front-of-shirt logos,
though other branding channels remain. The shift may create more opportunities
for CFD brokers in sports sponsorships.
This article was written by Tareq Sikder at www.financemagnates.com.
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