Mitrade
bought Fridah Asset Managers Pty Ltd, a South African firm regulated by the
country’s Financial Sector Conduct Authority (FSCA), and plans to rename it
Mitrade Markets Pty Ltd. The deal gives the CFD broker its fifth license and
opens up fresh territory across Africa, the Middle East (MENA) and Latin
America (LATAM).
Mitrade Buys South Africa
Firm to Expand Reach
The company
already operates under ASIC
in Australia, CIMA in the Cayman Islands, FSC in Mauritius and
CySEC in Cyprus. Trading in emerging regions has been picking up, according
to FinanceMagnates.com data
from Q2 2025, with the Middle East, North Africa and Latin America showing
stronger retail participation and appetite for mobile-first platforms.
“In a
volatile macroeconomic climate, building resilient infrastructure across
licensed jurisdictions is how we scale sustainably,” said Kevin Lai, Vice
President of Mitrade.
“This acquisition forms part of a broader strategy to promote inclusivity
by expanding access to credible, regulated brokers across regions like LATAM
and MENA, and to provide traders with intuitive trading experiences that meet
them wherever they are.”
This is
another acquisition we reported during Thursday’s session. Earlier, an investor
group led by Marc Joppeck agreed
to acquire Skilling.com, a European online brokerage, pending regulatory
approval. The group already owns INFINOX.
Recent Platform and
Marketing Initiatives
Mitrade
connects more than five million traders to over 800 instruments, including
forex, indices, commodities, ETFs and shares. The broker has rolled out
several updates this year to appeal to younger, mobile-first users
and expand its regional footprint.
In July,
the company added
Apple Pay and Google Pay for its Australian customers, responding to a
shift in how Gen Z investors manage their money. Digital wallets
now account for a substantial share of payment transactions in Australia,
and mobile devices handle 56.6% of all trading activity.
Also in
July, Mitrade
signed as the official regional CFD sponsor for Argentina’s
national football team, targeting Southeast Asia and Australia. The
partnership, branded as the “Rise with Champions” campaign,
leverages Argentina’s popularity following its World Cup win.
Earlier in
March, Mitrade introduced
paperless KYC verification through its EU entity. The system
allows real-time identity checks and cuts administrative work. Mitrade EU
also added Excess of Loss Insurance through Lloyd’s of London
to supplement existing protections for retail clients.
This article was written by Damian Chmiel at www.financemagnates.com.
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